And so it began, one year ago, on a dark and stormy night. 3 men set out on a quest to find an app. One app, they said, to rule them all. There was Christian, the brains of the operation, Nigel, the muscle, and Raul, the financial wizard. Men from Oz they said. United in their quest….
Ok – so it wasn’t that dramatic but for the most part it’s true. The Echo project started just over a year ago. In its early days, the idea was to make a website that did pretty much the same thing the app does now. After a bunch of planning, presenting, and thinking, however, it became clear that the web was not the way to go. Don’t get me wrong, we all love our computers but they aren’t the most convenient things to use all the time. A smartphone, on the otherhand, fits in your pocket, is always on, and performs close to 80% of the functions a laptop does. And so we decided to take this project mobile.
Now – this was all before Foursquare, Gowalla, and the whole series of check in based apps got their sea legs and convinced the VC and media world that this was the way to go. In all honesty we would have launched 6 months ago if it wasn’t for an issue with our developer who, by the way, walked out on the project about a month from completion (more on that in a later post). That being said – we found another developer, moved on, and stayed committed to finishing the project.
So why Echo? Why did we choose to develop THIS application? The honest answer is because we though every other mobile social app sucked. Facebook doesn’t intergrate location based features. Twitter has limited functionality. Check in platforms are all the same – roughly a one way stream of info combined with some version of a scavenger hunt that would be cool of the rest of the world were in the fourth grade. Echo is the complete inverse of all these things. It uses gps extremely well. It has more functionality than all 3 put together, and it is actually social.
Social to us means interaction. Talking with others, sharing ideas, making new “friends” – those are social activities. Posting one way updates? I think not.
So now that you have the general background this blog will mostly be done by me, Christian Levis, the founder and creator of Echo. For the post part I will express my thoughts about social media, advertising and tech in general ( along with anything else I find interesting). Some posts may be from my phone so I apologize if spellinh is an issue in advance. I look forward to comments. Feel free to reach out to me if you want to chat.
Until next time-